STATE OF NEW YORK

EXECUTIVE CHAMBER

MARY DONOHUE, LT. GOVERNOR


518-474-4623
FOR RELEASE: IMMEDIATE
Tuesday, October 7, 2003

LT. GOVERNOR, SUPERINTENDENT OF INSURANCE
KICK-OFF HEALTHY NY CAMPAIGN WITH ALBANY BUSINESS OWNER
Campaign Highlights Ease of Enrollment in New, Improved Healthy NY

        Lt. Governor Mary Donohue and Superintendent of Insurance Gregory V. Serio were joined today by Jung-ah Ju, owner of Colonie Alterations in Colonie, to highlight the new and improved Healthy NY -- the state’s high quality health insurance program offered to small business.

        The event was held to officially kickoff the state’s new Healthy NY marketing and advertising campaign to encourage more New Yorkers to enroll in Healthy NY.

        "Small business owners like Jung-ah Ju are exactly the individuals Healthy NY was created for – Ms. Ju is a sole proprietor who now has health insurance for herself through Healthy NY," said Lt. Governor Donohue. "The Governor has made it a priority to provide access to quality health insurance to all New Yorkers and today we’re here to highlight that Healthy NY is offering New York’s businesses and working individuals a quality insurance option – ensuring a workforce that is healthy and productive."

        "I’m happy to have health insurance for myself and my family. Healthy NY was the answer to my health insurance needs and I would encourage others to find out about it," said Jung-ah Ju, owner of Colonie Alterations.

        "There is no better time than now for eligible New Yorkers to enroll in Healthy NY which was designed specifically for small business owners, their employees and other uninsured workers. Jung-ah Ju is one of over 5,000 health insurance consumers in Albany who now has insurance because of Healthy NY," said Serio. "This proves that Healthy NY is a viable option for small businesses and we’re here today to encourage other small business and working individuals to consider Healthy NY as an important health insurance options for themselves and their families."

        The visit to Albany is the first stop in the Lt. Governor and Superintendent of Insurance’s statewide tour to promote this important health insurance product.

        Additionally, this is the first week of the Healthy NY media campaign. The new television and radio ads feature a small business owner, recent college graduate and uninsured worker, all who, because of Healthy NY, are now able to get the health coverage they need.

        "Approximately 40,000 New Yorkers have health insurance through Healthy NY who otherwise would be uninsured," added Serio. "The Lt. Governor and I look forward to traveling the state to encourage even more New Yorkers to sign up for Healthy NY."

        Healthy NY was established when Governor Pataki signed into law the Health Care Reform Act of 2000, which introduced the program to promote access to quality health care by providing comprehensive health insurance to working individuals. Earlier this year, Governor Pataki announced major improvements to the program to make it even more accessible and affordable to small employers and working families, significantly reducing rates by an average of expanding eligibility guidelines so that more New Yorkers will have access to this important health insurance choice.

        The Healthy NY program is available to eligible small businesses with 50 or fewer employees, sole proprietors and eligible working uninsured individuals. For further information on Healthy NY visit the Web site at www.healthyny.com or call toll-free at the Healthy NY hotline--1-866-HEALTHY NY (1-866-432-5849)


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